Needle: Advocate Console
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Experticity: Redesign

Helped better understand the needs of 2 million product experts, and designed tools for them to grow their product expertise. Built product expertise training tools for over 700 brands, 78,000+ retail locations, and 4,000+ other organizations.

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Embracing vulnerability as designers

Is this a good thing to work in a bubble? No, not really. We’re only putting more pressure on ourselves to have all the answers and a lot of time setting ourselves up for failure. Do we need time and space to get things done? Yes, but don’t let too much time pass before including other people because that’s when you get your heart set on a solution

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Jane: Seller Portal

Jane is an innovative tech company that’s an online boutique marketplace offering 350+ daily deals including women’s fashion trends, home decor and more — giving small businesses a platform for their products and helping customers stay on trend and on budget.

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Lead a human-centered product development department through user research, qualitative and quantitative data, customer research, visual design, prototyping, and usability testing. Increased chat consumer satisfaction from 7 to 9 (out of 10). Increased chat consumer awareness of all features to 100%. With more than 50,000 certified product experts in all major verticals Needle has powered over 8 million live conversations.

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