Needle: Advocate Console

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Ben Peck
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Serving the most customers with the least friction

Project Role:

Product Design Director


  • Consolidation & Re-design of consumer facing chat interface
  • Interaction prototype explorations
  • Full product UX flows & design direction
  • Guide quant/qual research
  • Theming element definition for all clients across multiple product industries.

Team Composition:

Leadership: VP of Product, VP of Engineering, Product Design Director (me)
Design: 1 product designer (Tryan Petersen)
Eng: 1 front-end engineer, 3 software engineers, 1 dev-ops

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