I am skilled in designing software and products that significantly impact the user-experience needs of consumers. I value user motivational design making, informed design rationale, and robust user proven interaction models. My background includes multiple design and development disciplines and a Bachelors Degree in Visual Arts allowing me to understand what is technically efficient and yet intuitively useful human computer interaction. Solutions I provide strike a balance between great design, development polish and usefulness. Marking the difference between wanting a product and needing it.

I believe that user-experience design is more than an artifact or deliverable of "customer thinking". It is an inclusive process that promotes risk-taking and accountability. Understanding people, culture, and the human experience is necessary to designing and driving UX value within organizations. Additionally, creating a UX culture within a company is paramount in bridging the gap between technology and people.

I create interaction solutions based off what users do and not what the say they do. I'm also the cofounder of the Front Conference, a product design and management conference held in Utah which is on it 8th year, as well as the Director of Product Hive with over 9,500+ product designers and product managers.